Brand identity, illustration, web design
Creating a brand identity for a start-up urban gardening centre in East London.
Milo and Louise have a passion for connecting nature with urban environments and wanted to create a contemporary and innovative brand focused on building a community for young, sociable Londoners. The design uses a strong, vibrant colour palette, abstract illustration and a bold tone of voice to create a fun, distinctive brand that stands out from the competition and appeals to the demographic.
Blocky, sans serif ‘UN’ letters were chosen to mimic the concrete structures of London, with the wild, abstract leaf graphics wrapping around them.
Positive, people-focused imagery to emphasise the importance of community to the brand.
Confident, fun tone of voice with a full stop for a bit of attitude. Designed to appeal to the target demographic of mid-20s Londoners.