The Brain Revolution
Campaign to raise awareness of the gender imbalance of Alzheimer’s.
Women are twice as likely to get Alzheimer's than men. #TheBrainRevolution educates and empowers women aged 20-40, the period defined as the ‘window of opportunity’ to prevent Dementia symptoms. The design takes inspiration from women's protests, to evoke empowerment and rebellion, using illustration and hand drawn elements.
Previous design iteration was a Bronze Indigo Awards Winner in Design for Social Change
Saturated, bright pink and red contrast with the rich black to create a sense of importance and urgency.
This is unconventional for a health focused campaign, and should help engage the demographic and feel unexpected in a positive sense.
Variations of handwritten text were used to create graphic elements that feel personal and expressive.
As well as raising awareness of the disease itself, this campaign has the potential to expand into education on prevention. This includes lifestyle and dietary changes, which could tie into partnerships with businesses in the food, health and wellness industry.
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Custom illustrations mimic rough, hand-drawn symbols and sketches from protests and add another expressive element to the brand, providing lots of flexible options for rollout.
