The Brain Revolution
Campaign to raise awareness of the gender imbalance of Alzheimer’s and empower women to fight their odds.
Women are twice as likely to get Alzheimer's than men. #TheBrainRevolution educates and empowers women aged 20-40, the period defined as the ‘window of opportunity’ to prevent or delay Dementia symptoms. The design evokes empowerment and rebellion, using illustration and hand drawn elements to bring a fresh, engaging approach to a serious subject matter.
