The Brain Revolution
Indigo Awards: Bronze Winner, Design for Social Change
Illustration, social media, web design

Campaign to raise awareness of the gender imbalance of Alzheimer’s and empower women to fight their odds. 
Women are twice as likely to get Alzheimer's than men. #TheBrainRevolution educates and empowers women aged 20-40, the period defined as the ‘window of opportunity’ to prevent or delay Dementia symptoms. The design evokes empowerment and rebellion, using illustration and hand drawn elements to bring a fresh, engaging approach to a serious subject matter.​​​​​​​
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