Identity

With experience creating visual identities for businesses, campaigns and events, I design with strategic insight and expressive craft, creating systems that feel clear, distinct and fit for purpose.

Strategy

I've supported several cross-team business transformations and recognise the importance of clear messaging and alignment with creative from the start. I bring structure and clarity to complex challenges, to ensure lasting impact.

Motion

I really enjoy bringing motion into a campaign or event, creating a more distinct and human feel. Using After Effects to add motion graphics on my more recent projects has helped to better express tone and personality, and drive engagement.

Design & Creative Strategy

About me

With 8 years' experience across graphic design, creative strategy and change management, I offer a unique blend of creative expertise and analytical, value-driven thinking.

I’ve led high-impact projects that translate complex ideas into clear, compelling visuals. Working in some fantastic tight-knit teams, i've had the opportunity to work on all stages of the creative process from pitching and crafting a brief, to delivery and client presentation.

With expertise in navigating business transformation, I understand how to craft design underpinned by strategy, that people will respond to.

I'm always open to chat about my work or discuss new projects, please reach out via email.

Get in touch

Expertise

Brand
identity

I have worked with companies at varying levels of brand maturity and recognise the importance of breaking down values and strategy, in order to make a brand identity purposeful, cohesive and impactful.

Experience
design

Putting people at the centre of all design has a significant influence on the impact. My background in change management has been a great foundation for this, and I am working to ensure experience design is integrated in all projects.

Print
design

Print work creates touch points for people to engage with, without feeling forceful or promotional. I have worked on a variety of print campaigns from corporate events to weddings, and really enjoy seeing the brands come to life through tangible print work.

Animation

There are rarely brands or campaigns these days that don't showcase some form of movement. Understanding how animation works and creating animated logos, data visualisations, and social campaigns has been extremely valuable.